Fractional CMO Service Page (slide to reveal)
Before
Landing Page Optimization Guide
A guide for the CDAP clients in designing landing page for paid ad creatives, product sales, etc.
As the Canada Digital Adoption Program (CDAP) comes to an end, the awesome digital advisor at Coach House Marketing asked the team to craft compelling landing pages and refurbish the website for her services.
I worked on improving the Fractional CMO Services landing page by making the layout more intuitive and visually engaging. The goal was to help visitors quickly understand what the service offers without feeling overwhelmed. I streamlined the content, added visual elements to make key points stand out, and reorganized the flow so it’s easier for users to navigate and take action.
Website Traffic Overview
/Fractional-cmo landing page overview (Feb - March 2024)
/Strategy-roadmap landing page overview (Feb - March 2024)
Design for email campaign and social media
I was involved in creating contents for CHM’s Google Ads, lead magnets, website contents, social media contents, and more.
Falling in Love with Your Business Again Email Campaign 2025
I was involved throughout between the copywriting and designing process. The email campaign aims to give the clients a chance to claim a limited-time promotion on Valentine's Day. It resulted in a nice 1,9% CTR.
After